< New Consume Projects

Fresh Air New York 1990

One Breath Away!

In 1990 John Halpern coined the term - ART FOR THE 21ST CENTURY -
and created several events and projects related to the idea NEW CONSUME.
NEW CONSUME enables the participant to discover a new way of consuming that is creative.
It emphasizes the effect of consuming creatively and provides products, opportunities
and experiences for the participant to consume in new and creative ways.